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James Rodriguez | Soccer Player | James Rodriguez Cryptocurrency | JR-10

Colombian superstar James Rodríguez knows a few things about setting historic heights. On the verge of his second World Cup in less than a month, the first time around saw a then 22-year-old Rodríguez take Colombia to the tournament quarterfinals for the first time in the country’s history while leading the event in scoring with six goals.

Now, the Bayern Munich star is setting milestones off the field as well with a new cryptocurrency called JR10 Token that is partnered with blockchain startup SelfSell. The virtual coin became available on Sunday, making Rodríguez the first active international football player to put out his own brand of cryptocurrency-coin.

Using the SelfSell funding app, the player – who last season was on loan to German team Bayern Munich from Real Madrid, and is now preparing  to for the upcoming World Cup in Russia – has just sold out a $...

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